Tuesday, January 20, 2009
Beer sales are known for being recession-resistant, but that isn't looking to be the case this time around. The London-based brewer behind the Miller brand recently reported that its shipments dropped unexpectedly in the third quarter. MillerCoors said its premium light brand volumes were down 2.4%. MillerLite sales were down 7.5%
Not surprisingly, the weakness in sales is being driven by smaller orders at restaurants and bars, which are anything but recession-proof. But it seems that some people are opting out on beer entirely instead of heading to the liquor store to take home a case of Keystone Light.
Beer sales normally grow at about 1% per year. In 2008 they only grew by half that amount, and it could get worse in 2009.
I think I need a beer!!!
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